PepsiCo has redesigned its Pepsi Zero Sugar soft drink can for 2020, providing the drink with a new matte black finish.
The new can brought out in the design a new minimalist look to attractive all the zero sugar lovers, as well as those who do not. It brings a tasteful aesthetic. PepsiCo claims that Pepsi Zero Sugar was one of the fastest growing soft drinks brands in the US in 2019, and the redesigned can aims to continue this growth in 2020.
As well as the redesign, Pepsi has announced a new marketing campaign to promote the Zero sugar drink, including a competition partnership with Super Bowl LIV.
Article Reference: foodbev.com