Every day we buy or use various products and often have no idea where they come from.
The name of the internet giant you use practically every day came from a brainstorming session at Stanford University. One of the suggestions for the name was “Googolplex”, one of the largest numbers you could describe. The name “Google” happened by accident when one of the students unintentionally misread the word. Page ended up liking it and decided to register the company with that name.
Raymond Kroc is the founder of McDonald’s, he was a milkshake vendor when he met brothers Dick and Mac McDonald, who ran a hamburger shop in San Bernardino. The McDonald brothers bought machines from Kroc and the salesman was impressed by their business, and years later, he bought the rights under the name “McDonald’s”.
Many believe the name Adidas is an acronym for “All day I dream about soccer.” The truth is that the brand name comes from its founder, Adolf Dassler, who began manufacturing sports shoes when he returned from his time in World War I. The name is simply a combination of your surname, Adi , and the first three letters of your surname – das .
Hans Wilsdorf, founder of Rolex, wanted a name for his brand that could be said in any language without difficulty. According to him, each combination gave the idea of hundreds of names, but none of them seemed appropriate. Until one morning in London, while riding upstairs in a horse-drawn carriage, he said that a genius whispered “Rolex” in his ear.
Originally, Zara founder Amancio Ortega named his company in honor of a 1964 film called Zorba, the Greek. But that didn’t last long. The first store of the brand was opened in 1975 and at the time near the place there was a bar also called Zorba. Ortega had already molded the letters to the original name when the bar owner told him that the situation would be very confusing to others. In the end, Ortega just rearranged the letters to get to the closest word he could and that’s where the name Zara comes from.
The origin of the name IKEA is actually quite simple. Its founder Ingvar Kamprad chose the brand identity by combining the initials of his own name, “IK”, with those of the farm and village he grew up in southern Sweden: Elmtaryd and Agunnaryd.
In an interview with The Seattle Times, the co-founder of the brand, Gordon Bowker, said that to come up with the name “Starbucks” were analyzed a huge list with several words that began with “ST”, that for them, these two letters together were idea of power. “ At one point someone came up with a map of an old North Cascade and Mount Rainier mine where there was a town called Starbo,” he said. “The moment I saw ‘Starbo’, I remembered Melville’s first mate in Moby Dick: Starbuck.”
Nike’s name is a tribute to the Greek goddess Nice. Nike was a Greek goddess who embodied victory, strength and speed. The mark was inspired by the bronze image of Nice found in the Louvre Museum in Paris and its symbol resembles a wing also in honor of the goddess.
Gatorade’s name is a tribute to an American football team. A team of doctors at the University of Florida developed the isotonic for Florida Gators football players, who had a hard time playing with the high temperatures of the US state.
When Amazon emerged in 1995, its founder, Jeff Bezos, had a different idea for the brand name. Bezos wanted to call her Cadabra. But the company’s first lawyer convinced him that the name was a bad idea since it resembled the corpse. Finally, the CEO ended up with the name “Amazon”, or Amazon in Portuguese, in honor of the largest river on the planet. The river image was also incorporated into the company’s first logo. The CEO also thought of the name “Relentless”. The name did not catch, but if you try to access relentless.com, you will be automatically redirected to Amazon.
Article Reference: Publicitarios Criativos
Images: Publicitarios Criativos